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tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought- after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s creative director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships.
87 products
  • Tokidoki 8 inch Margherita Unicorno Plush
    $19.95
    $19.95
  • Tokidoki 8 inch Donutina Plush
    $14.95
    $14.95
  • Tokidoki 8 inch Punkstar Maxx Plush
    $19.95
    $19.95
  • Tokidoki 8 inch Donutella Plush
    Sold out
    $19.95
  • Tokidoki 8 inch Kaiju Plush
    Sold out
    $24.95
  • Tokidoki 8 inch Stellina Unicorno Plush
    $24.95
    $24.95
  • Tokidoki 9 inch Prima Donna Unicorno Plush
    $19.95
    $19.95
  • Tokidoki 10 inch Sandy Plush
    $24.95
    $24.95
  • Tokidoki Mermicorno Series 2 Mini Figures Case
    Sold out
    $120.00
  • Tokidoki Mermicorno Series 2 Mini Figures Blind Box
    Sold out
    $7.95
  • Tokidoki Mermicorno Frenzies Mini Charms Case
    Sold out
    $160.00
  • Tokidoki Mermicorno Frenzies Mini Charms Blind Box
    Sold out
    $5.95
  • Tokidoki Sea Punk Frenzies Mini Charms Case
    Sold out
    $160.00
  • Tokidoki Donutella and Her Sweet Friends Series 2 Mini Figures Blind Box
    Sold out
    $7.95
  • Tokidoki Polpettina 3 inch Vinyl Figure
    $15.00
    $15.00
  • Tokidoki Cactus Year of the Dog 2018 3 inch Vinyl Figure
    $15.00
    $15.00
  • Tokidoki Unicorno and Friends Series Mini Vinyl Figure Case
    Sold out
    $225.00
  • Tokidoki Unicorno and Friends Series Mini Vinyl Figure Blind Box
    Sold out
    $9.95
  • Tokidoki x Hello Kitty Series 2 Mini Vinyl Figure Blind Box
    Sold out
    $9.95
  • Tokidoki Unicorno Series 5 Mini Vinyl Figure Case
    Sold out
    $185.00