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tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought- after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s creative director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships.
68 products
  • Tokidoki Ice Cream Girls 3-pack
    Tokidoki Ice Cream Girls 3-pack
    Regular price
    $30.00
    Sale price
    $30.00
  • Tokidoki Unicorno Lunar Calendar Series - Blind Box
    Tokidoki Unicorno Lunar Calendar Series - Blind Box
    Regular price
    $11.95
    Sale price
    $11.95
  • Tokidoki Unicorno Holiday Series 2 - Blind Box
    Tokidoki Unicorno Holiday Series 2 - Blind Box
    Regular price
    $11.95
    Sale price
    $11.95
  • Tokidoki x Ladurée Series - Blind Box
    Tokidoki x Ladurée Series - Blind Box
    Regular price
    $11.95
    Sale price
    $11.95
  • Tokidoki Unicorno Gems Series - Blind Box
    Tokidoki Unicorno Gems Series - Blind Box
    Regular price
    $9.95
    Sale price
    $9.95
  • Tokidoki Tiger Nation Series - Blind Box
    Tokidoki Tiger Nation Series - Blind Box
    Regular price
    $9.95
    Sale price
    $9.95
  • Tokidoki Donutella and her Sweet Friends Series 3 - Blind Box
    Tokidoki Donutella and her Sweet Friends Series 3 - Blind Box
    Regular price
    $7.95
    Sale price
    $7.95
  • Tokidoki Mermicorno Series 5 - Blind Box
    Tokidoki Mermicorno Series 5 - Blind Box
    Regular price
    $9.95
    Sale price
    $9.95
  • Tokidoki Unicorno Series 9 - Blind Box
    Tokidoki Unicorno Series 9 - Blind Box
    Regular price
    $9.95
    Sale price
    $9.95
  • Tokidoki Unicorno After Dark Series 1 - Blind Box
    Tokidoki Unicorno After Dark Series 1 - Blind Box
    Regular price
    $11.95
    Sale price
    $11.95
  • Tokidoki Valentine Unicorn 2-Pack 2021
    Tokidoki Valentine Unicorn 2-Pack 2021
    Regular price
    $25.00
    Sale price
    $25.00
  • Tokidoki Year of Ox Mozzarella 3inch Vinyl Figure
    Tokidoki Year of Ox Mozzarella 3inch Vinyl Figure
    Regular price
    $15.00
    Sale price
    $15.00
  • Tokidoki Mermicorno Valentine 2 Pack
    Tokidoki Mermicorno Valentine 2 Pack
    Regular price
    Sold out
    Sale price
    $19.95
  • Tokidoki Mermicorno Series 4 Blind Box
    Tokidoki Mermicorno Series 4 Blind Box
    Regular price
    $7.95
    Sale price
    $7.95
  • Tokidoki Little Terrors Series Mini Figure Blind Box
    Tokidoki Little Terrors Series Mini Figure Blind Box
    Regular price
    Sold out
    Sale price
    $7.95
  • Tokidoki 6inch Designer Vinyl Figure Sandy
    Tokidoki 6inch Designer Vinyl Figure Sandy
    Regular price
    $39.95
    Sale price
    $39.95
  • Tokidoki Moofia Mini Figures Series 2 Blind Box
    Tokidoki Moofia Mini Figures Series 2 Blind Box
    Regular price
    Sold out
    Sale price
    $7.95
  • Tokidoki Mini Sushi Cars Blind Bag
    Tokidoki Mini Sushi Cars Blind Bag
    Regular price
    $6.00
    Sale price
    $6.00
  • Tokidoki 10 inch Mozz Mozzarella Plush
    Tokidoki 10 inch Mozz Mozzarella Plush
    Regular price
    $24.95
    Sale price
    $24.95
  • Tokidoki 8 inch Latte Plush
    Tokidoki 8 inch Latte Plush
    Regular price
    $19.95
    Sale price
    $19.95